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Changing perspectives on video
It’s no surprise that vertical video has dominated the mobile advertising landscape—thanks to platforms like Snapchat and Facebook’s 2016 introduction of vertical video ads normalizing the “tall and...
View ArticleThe Most Watched YouTube Ads of 2017: A Month-By-Month Recap
In recent weeks and months, we’ve seen quite a few lists showcasing the most watched YouTube ads from the year gone-by. Some of those ads saw upwards of 100 million views within the year – one ad even...
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Top 3 Panel Takeaways from Instagram vs. YouTube: Who Will Win the War?
On October 4, 2018, the last day of Advertising Week, MediaRadar hosted a panel to discuss the future of long-form video advertising. In the past year, YouTube has been inundated with grievances,...
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Research Insight: Video Ads Are Getting Longer
People don’t really hate ads — they hate bad ads. And the market may be reassessing what makes good ads for online video. MediaRadar has revealed that the online video market was remarkably consistent...
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How COVID-19 is Impacting Various Digital Media Formats
Days are blending together. We oscillate between hard news stories and funny memes. We try to listen to the podcasts we miss from our daily commutes. Tigers and their masters have left their mark on...
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Who Buys Premium Programmatic Formats?
Programmatic spending is up in 2020. According to MediaRadar data, brands spent 11% more on programmatic between April and July than the same time period in 2019. However, the percent of programmatic...
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YouTube Advertisers to Watch: Which Brands Spent More Than $100mm in 2021?
What would you buy with $100mm? “Self-Portrait without Beard” by Vincent Van Gogh? How about the most expensive Rolex ever sold at auction? (You could buy 5 of them if more than one existed.) Why...
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3 Things You Need to Know About Video Advertisers: OTT, Social Media, & YouTube
Video is the coolest kid at the video advertiser table right now. Its ability to cross generational lines and repeatedly outperform static and less-engaging counterparts has made video ads a mainstay...
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The State of TV and Video Advertising in 2022
Whether on a TV, smartphone, tablet or computer, video oozes from every crevice of society. So much so that the average person spent over 5 hours a day watching videos in 2021 (across TV and...
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YouTube Ad Spending Rebounds After a Rocky 2022
It’s hard to believe media powerhouses like YouTube have “off” quarters too. According to Alphabet, YouTube’s parent company, the video giant’s ad revenue dropped by about 2% in Q3 2022. YouTube...
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